DETROIT LAKES, Minn. (Oct. 1, 2013) – SJE-Rhombus announced that the company’s Engineered Municipal Water Control Solutions businesses will unify their market presence and leadership position under the master brand PRIMEX™. PRIMEX unifies SJE’s subsidiaries (CSI Controls®, Control Works, Inc. and Best Controls Company) under one master product brand and provides the foundation for significant growth in Municipal Water Control Panel markets.

“This change reflects increased coordination, collaboration and investment among our multiple design and production facilities, located across the United States in Minnesota, Ohio and Florida” said Will Chandler, Director of Operations for the PRIMEX brand.

"Creating an exceptional brand experience with a laser focused commitment to the municipal water market is the hallmark of the PRIMEX brand," said Melissa Lage, chief marketing officer for SJE-Rhombus. “PRIMEX will be uniquely differentiated by its commitment to exceptional customer service, fast turnaround for quotes, submittals and delivery, maintaining high standards for quality, reliability and the industry’s broadest product line,” Lage stated.

PRIMEX combines more than 40 years of expertise in pump controls and hundreds of years of engineering and electrical controls experience, while using the latest technology to deliver energy efficient, cost-effective products for the municipal water market. PRIMEX represents engineering, design and manufacturing of complete municipal pump control systems carrying UL 508A, UL 698A, UL NNNY and or CSA certification and other approvals as specified. PRIMEX committed employee owners have a vested interest in their customers and the success of their engineered custom control systems.

SJE-Rhombus, a global control solutions provider, does business from six locations across the United States and Asia. SJE-Rhombus is a 100 percent employee-owned, privately held company.