Geoff Morris has worked in the automation and control industry for over 20 years, starting as a drives product manager and managing product lines that include industrial controls and motor control centers, sensors and safety and automation services. In addition, Morris sells automation products like PLCs and HMIs. As the OEM business development manager for pumps and water in the U.S., Morris helps pump OEMs build better systems by demonstrating the value of using ABB drives, PLCs and HMIs.

Daniel Gutierrez has worked in industrial automation and motor control for over 20 years. His experience includes working as a sales engineer of industrial automation products and as an applications engineer in industrial automation, including motors, variable speed drives, PLCs and HMIs. As an OEM applications engineer, Gutierrez helps pumping and water system OEMs update and upgrade the design of their control systems. For more, visit