MILWAUKEE, Wis. (May 1, 2014) – Badger Meter announced the rebranding of its flow measurement and control product line, which has expanded through product development and acquisitions. The new Badger Meter Flow Instrumentation name reflects broad solutions for the global industrial and commercial markets, which help keep plant processes and precision-based operations efficient, profitable and safe.

The product offering includes almost all major mechanical and electrical flow metering technologies, including electromagnetic, differential pressure, impeller, oval gear, positive displacement, turbine, ultrasonic and vortex. These solutions meet the needs of industrial process, manufacturing, commercial fluid and building automation applications where flow measurement and control are critical.

According to Marketing Director Beth Thomas, Badger Meter has established a vision for its industrial customers based on the theme, "Control. Manage. Optimize." The company has also updated the brand identity for its flow instrumentation products with new logos, product branding color schemes and web content.

"Badger Meter Flow Instrumentation understands that companies cannot manage what they cannot measure," said Thomas. "We leverage more than a century of flow measurement expertise and advanced, yet proven technology to optimize the most demanding applications. Badger Meter offers an extensive portfolio of products, services and solutions to measure and control whatever moves through pipelines, including water, air, steam, oil, and other liquids and gases."

Thomas indicated the Badger Meter Flow Instrumentation rebranding will focus on helping industrial and commercial firms reap greater value from flow instrumentation to ensure product quality, control costs, maintain safer operations and meet regulatory requirements.

Typical markets for Badger Meter Flow Instrumentation range from oil and gas, petrochemical, and water and wastewater, to heating, ventilation and air conditioning (HVAC), food and beverage, agricultural irrigation, and automotive and aerospace manufacturing.

Badger Meter provides flow measurement and control products to water utilities, municipalities, and commercial and industrial customers.