LUBBOCK, Texas – SIMFLO has announced significant changes to the company’s senior leadership team, along with its continued focus on growth and expansion. Effective January 1, 2023, Troy Pickering, who formerly served as SIMFLO’s executive vice president, was named chief executive officer (CEO); Woody Boyd, who serves as president, was named president and chief financial officer (CFO); and Jay Tando, who formerly served as SIMFLO’s vice president of operations and production, was named chief operations officer (COO).

As CEO, Pickering will set precedence for SIMFLO’s working culture and environment, develop and maintain strategic relationships with key customers and suppliers and identify and execute both short and long-term company strategic plans and objectives. Pickering has been employed with SIMFLO for 11 years, where he’s held various roles within its sales, marketing and senior management departments.

As president and CFO, Boyd will continue to establish and carry out organizational and departmental procedures, goals, and policies, implement strategic plan objectives, direct budgetary and financial activities and oversee finance, legal, human resources and technology functions. Boyd has been actively involved with SIMFLO since 2007 and has served as its president since 2018. Under his leadership as president, SIMFLO has experienced its most successful growth period in the company’s 72-year history. 

As COO, Tando will be responsible for day-to-day company operations and management over team members related to production, engineered applications and engineering. He will also lead the company’s growth initiatives through new product offerings and engineering technologies. Tando has been employed with SIMFLO for six years and has more than 30 years of total operational experience with some of the industry’s leading pump companies. 

These key senior leadership appointments come right as SIMFLO is wrapping up construction on its new state-of-the-art 35,000-square-foot Engineered Products Facility, located at 605 26th Street in Lubbock, adjacent to SIMFLO’s existing headquarters and manufacturing campus.