DUBAI, United Arab Emirates (Feb. 13, 2017)—Grundfos recently launched its first assembly line for CRN pumps in the Middle East, according to a statement from the company.

The opening of the assembly line located at the company’s facilities in Jebel Ali in Dubai followed an extensive feasibility study that examined numerous product types, the company said.

In his remarks on the launch of the assembly line, Grundfos Senior Director Operations & Customer Service, Middle East, Stewart Procter noted: “Exceeding our client’s expectations is a main component of Grundfos' philosophy. Therefore, and in order to maintain the maximum flexibility for our 13 countries, we recommended that the CRN pumps should be assembled in Grundfos' facilities in the UAE rather than keeping finished stock units. The recommendations were approved by the Group’s headquarters.”

He continued: “The study we undertook concluded that we can increase sales of our CRN 1-45 by 350 units in the first year alone. In case we applied further improvements and adhered to the set plans, this number could remarkably rise to an extra 2,600 units by the fifth year.”

The approval for the assembly line was received at the end of August and the execution phase began through the verification of product conformity (VPC) process immediately afterward, the company said. A small team at Grundfos was formed that included several departments such as Product Management, Engineering, Customer Support Unit (CSU), Quality and Production, along with several colleagues from the Group who provided help, guidance and the ultimate approval of the VPC.