MILWAUKEE, Wis. -  Caleffi North America announced Max Rohr as newest Education and Training Manager. He will partner with Caleffi representatives to offer product and system design training for engineers, contractors and wholesalers. 

Rohr has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr. After college, he interned at Caleffi headquarters in Italy for a year.

“I’m excited to be back in the Caleffi family!” said Rohr. “Education isn’t an afterthought at Caleffi; it is in the DNA of the company culture. Now I get to jump back into an exceptional training team. Not everyone gets to work side by side with a Carlson-Holohan Industry Award of Excellence winner to develop training materials,” added Rohr of working with his father.