FRANKLIN, Penn. – Franklin Bronze Precision Components has announced the change of their name to Franklin Precision Castings. The new name is accompanied by a new logo and website.
The rebrand comes from an initiative to reflect better who they are and position itself for growth. Franklin Precision Castings builds upon its Franklin heritage while removing “Bronze” to capture its capabilities to cast parts beyond brass and bronze. The name is also shortened and renamed from Precision Components to Precision Castings for conciseness and to reflect specifically its investment casting offering.
“The transition to Franklin Precision Castings reflects who we are today and our plans for the future of the business – supplying high quality investment castings to customers in industrial markets in a range of cast alloys,” states John Mangoyan, general manager.
The new branding is also rolled out to a new website, franklincastings.com. The website reflects the new brand with an improved navigational experience, specific industry and alloy poured pages to showcase Franklin Precision Castings’ capabilities and expertise.