COPENHAGEN -- Grundfos' ALPHA3 product has taken home a Danish Design Award for its financial efficiency and advanced technology. Grundfos received the award in the 'Save Money' category, as the combination of ALPHA3's pump, reader and app make it more economical for users. His Royal Highness Crown Prince Frederik awarded Danish designers and companies in 13 different categories. “To me, the award highlights that we are on the right path, when we develop digital solutions, focusing on the end user and user friendliness. I hope this award can motivate us to continue on this track and intensify our efforts in this area," Grundfos Global Program Development Manager Karsten Frilev said. According to a Grundfos press release, the awards jury described the pump as "technologically superior" and an "impressive tool."