FORT WAYNE, Ind. – Franklin Electric Co., Inc. named Travis Bradley as the new director of sales for the groundwater segment of its North America Water Systems Business Unit for the United States.

Bradley has more than 16 years of sales experience, including the last 11 years with ITT Inc. and Xylem Inc. in various sales roles, including territory manager, market development manager, and most recently Western regional manager. During this time, he had visibility to the wide range of pumping application challenges customers face on a regular basis and has proven himself successful at discovering ways to use this understanding to improve their business. His background, experience, and dedication to customers make him an ideal fit for the continued commitment we have here at Franklin to supporting our distributors, their customers, and the water systems industry.

“Travis will develop and manage various customer-driven sales strategies through his team of world-class field sales and service experts, focusing on the value that Franklin Electric’s innovative products, services, and support offering bring to our customers and their businesses,” said Ryan Johnson, Vice President, Sales – US/Canada.

Bradley will be located in Denver, Colorado, with his family and can be reached at travis.bradley@fele.com. For more information about Franklin Electric and its groundwater products, visit www.franklinwater.com.