LANSDALE, Penn. — SKF, a global supplier of bearings, seals, lubricants, linear motion components, and condition monitoring systems, announced today the hiring and promotion of two key additions to the executive leadership team of SKF USA, its U.S. subsidiary. Fal Dieso joins SKF as vice president of marketing in North America, and Amy Sliwinski has been promoted to vice president of human resources for SKF in North America.

Dieso will lead the planning, development and execution of all SKF strategic marketing initiatives in North America, including demand generation, product marketing, brand and corporate communications. She will also serve as the North America executive sponsor for Women of Influence, SKF’s employee resource group focused on mentoring and targeted professional development for women at all levels within the company.   

Prior to joining SKF, Dieso served in concurrent marketing leadership roles for industrial electronics and automation technology distributors RS Components and Allied Electronics & Automation. She also previously led digital marketing strategy, campaign planning and execution, as well as sales enablement, social media, public relations and channel marketing efforts in senior marketing positions at Ricoh USA, TE Connectivity, Princeton Power Systems and Nokia.

Sliwinski will lead human resources for SKF North America and become a member of the company’s executive leadership team, where she will lead implementation of the company’s new initiative, a values-driven “11 Behaviors,” organizational culture program. Most recently, she served as the vice president of recruiting and talent management for SKF USA.

Prior to joining SKF, Sliwinski held a long tenured career at Santander as director of human resources strategy, leading learning and development, talent management and change management initiatives for the company in the United States.