LONDON, UK. – H.E.L Group (H.E.L) has announced the appointment of Wang Zilong (Allen Wang) as general manager (GM) of H.E.L China. Allen takes over as GM from Qing (Steven) Chen. As Steven starts his retirement, Allen will drive the next stage of regional development including expansion into new application areas and the ongoing commercial effectiveness of the business.

Allen has been promoted into the role of GM from his position as sales manager and applications specialist at H.E.L China. He brings to the role extensive sales and business development experience within H.E.L’s installed base and wider industry and academic contacts in China. Prior to joining H.E.L, Allen worked at a variety of international analytical and imaging instrument companies including Malvern Pananalytical, Bruker Optics, Nanophoton and Techcom where he built technical, sales and service skills in the research and development of batteries and energy, catalysts, materials sciences, and pharmaceuticals. During his 15 years’ experience in the scientific instrument sector, he has led product marketing and business development initiatives across China, with a focus on driving new business, territory development and customer relationships within academia and battery, fine chemicals and pharmaceutical markets.