SAN ANTONIO, Texas (June 16, 2014) – HOLT CAT has named Edward Craner senior vice president, strategy and marketing. In his new role, Craner will continue to lead and develop corporate strategy, marketing and customer experience initiatives to support sales growth across the 118-county territory in which HOLT CAT operates.

Craner has been with HOLT since 2008, most recently serving as vice president of strategy and marketing, and was instrumental in refining the organization’s strategic planning process and operational alignment initiatives.

Before joining HOLT CAT, Craner worked for AT&T in sales operations and supply chain management. Craner holds a Bachelor of Arts in media communications from Eastern Washington University and a Master of Business Administration in strategy and marketing from Saint Mary’s College of California.

HOLT CAT sells, rents and services Caterpillar machines, engines, generator sets and trucks in a 118-county Texas territory spanning from the Red River to the Rio Grande.