LONDON (July 2, 2014) – The rapid expansion of the food, beverage and pharmaceutical industries in Europe is fueling the demand for hygienic, high-quality positive displacement pumps. Peristaltic pumps are of particular interest to such industries, which produce products for consumption. These pumps minimize contamination and resist corrosion by ensuring that fluid flows through flexible tubes or hoses that are placed within pump housing. Thus, market participants will do well to focus on the peristaltic pump segment and complement it with strategic aftermarket services to maintain a strong position in Europe. A new analysis from Frost & Sullivan, Strategic Analysis of the European Positive Displacement Pumps Market, finds that the market earned revenues of $1.80 billion in 2013 and estimates this to reach $2.01 billion in 2018. The study covers peristaltic, reciprocating and rotary pumps. “Significant investment in various end-user industries, especially in Eastern European countries, is likely to bolster the need for positive displacement pumps,” said Frost & Sullivan Industrial Automation & Process Control Research Analyst Guru Mahesh. “Market participants that offer customized solutions will be in the best position to take advantage of this expected rise in customer demand.” However, the maturity of the European market restricts the scope for innovation and consequently reduces the possibility of using positive displacement pumps in new applications. Market prospects have also been lowered by the unstable economic condition in Europe, which has made end users in industries such as water and wastewater management conservative with their budget allocations and new procurements. “Increased focus on R&D to develop advanced solutions that can cater to varying customer needs will be essential for market success,” Mahesh said. “These solutions need not be completely new in terms of technology but should bring improvements in efficiency and optimize energy consumption, which will translate into improved return on investment for customers.” Frost & Sullivan, the growth partnership company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities.